At my flickr pages I have some photos of Paris, which took when I visited on Monday. These photos include pictures of a certain well known church and hence Yahoo's ever so clever contextual ad service has come up with the following:
I don't know whether the viewership of my flickr photos are European or American, but I am pretty sure that, whether or not they think football is played with feet and a spherical ball or hands and a non-spherical one, they are unlikely to want to buy tickets to a game while they look at a photograph of one of the masterpieces of Western European architecture.